1. Introduction

Client Overview

Nugreen Building Technologies Pvt. Ltd. is a leading premium drainage and wastewater solutions provider. It imports products from Germany, including point drains, roof drains, grease separators, lifting stations, and shower channels. These high-quality products are used in homes, commercial spaces, and road projects.

Project Objective

Although Nugreen had a strong offline presence and was celebrating 10 years of success, its online performance was lagging. The goal was to improve their website, increase visibility through Google Ads and SEO, and bring in more quality leads.

2. Challenges

Nugreen faced several problems that affected its online growth:

Website Issues:

1. The website didn’t look good or work well on mobile phones.
2. Pages loaded slowly because of poor hosting.
3. Their best products didn’t have separate landing pages to showcase them properly.

Google Ads Problems:

1. They were running ads that directed users to the homepage instead of optimized landing pages.
2. The homepage wasn’t designed to convert traffic into leads, so their ad spend was wasted.

SEO Problems:

1. The keywords they were targeting were poorly researched. Many of them had almost no search volume, so their website wasn’t attracting the right audience.

Competitor Advantage:

1. Competitors with less premium products had much better websites, which gave them an edge online.

3. Strategic Solution

Step 1: Understanding the Problems

• Met with Nugreen’s owner and their previous digital marketing agency to find the root causes of the issues.
• Identified that the website’s design and keyword strategy were the main barriers to success.

Step 2: Website Redesign

• Collaborated with a UI/UX team to create a new design that was mobile-friendly and faster to load.
• Developed dedicated landing pages for key products like grease separators and lifting stations to provide users with focused and detailed information.
• Upgraded the hosting plan to improve speed and reliability.

Step 3: Improving Google Ads

• Created optimized landing pages specifically for ads, replacing ineffective homepage links.
• Wrote ad copies that highlighted Nugreen’s premium, German-imported products.
• Tested and improved the pages to make sure they converted visitors into leads.

Step 4: Fixing SEO

• Conducted keyword research to find high-volume, relevant keywords that users were searching for.
• Assigned the task of creating backlinks and high-quality content to the SEO team to improve rankings organically.

4. Results

Improved Rankings

• The new landing pages started ranking on the first page of Google within a month for their primary keywords.

Better Traffic

• The optimized landing pages and better keyword targeting brought more visitors to the website.

Higher-Quality Leads

• Nugreen started getting quality leads from both Google Ads and organic search, significantly reducing wasted ad spend.

5. Testimonial

"The team completely changed how our business appears online. With better ads and landing pages, we now attract the right audience. The results speak for themselves, and we’re thrilled with the improvement."

— Nugreen Building Technologies Pvt. Ltd.

6. Conclusion

By redesigning Nugreen’s website, creating focused landing pages, and fixing their keyword strategy, we helped them improve their online presence. These changes made their ads more effective and boosted their search rankings, bringing in quality leads and increasing visibility.

7. Call-to-Action