Introduction

Client Overview:
This is the story of an educational institute that had been teaching students for over 25 years. The institute had earned a good reputation but was still using old methods to get students.

Project Objective:
To help the institute attract more serious students, improve its online presence, and reduce wasted effort on unqualified leads.

Challenge

The institute was facing several issues:

1. Too Much Competition: Students were now comparing multiple institutes before deciding. Things like reviews, website quality, and online presence mattered more than ever.
2. Low-Quality Leads: Platforms like Justdial and Sulekha gave leads, but most of them weren’t serious about joining.
3. Wasted Money on Ads: They had tried Facebook ads but didn’t have a proper plan. This led to high costs and no real results.
4. No Online Visibility: They weren’t appearing on Google when students searched for courses, so they missed out on many potential students.

Strategic Solution

1. Facebook Ads – A Smarter Way to Reach Students:
   We stopped wasting money on random ads and focused on building trust with students. Here’s what we did:

• Made Videos to Build Trust: We created interesting videos that explained why this institute was the right choice for students.
• Targeted the Right Audience: Instead of showing ads to everyone, we targeted people who watched at least 75% of our videos. This way, only genuinely interested students saw the ads.
• Found Similar Students: We used Facebook tools to find people like the ones who showed interest.

Result: The institute started getting better leads, and the cost of ads went down.

2. Getting Found on Google (SEO):
   We worked to make sure the institute showed up when students searched online.

• Fixed the Website: Updated the website with clear, helpful, and fresh content about their courses.
• Added Blogs and Updates: Wrote articles that answered common student questions and gave useful tips.
• Tracked Visitors: Added tools like Facebook Pixel to track website visitors and show them ads later.

Result: The institute started appearing on Google search results, bringing in students without spending extra on ads.

3. Building the Institute’s Reputation Online:
   We made sure the institute looked professional and trustworthy everywhere online:

• Social Media: Created posts that showed the institute’s achievements, student success stories, and facilities.
• Lead Generation: Ran ad campaigns that targeted serious students only, saving time and effort for the institute.

Results

• Better Leads: More students who were genuinely interested in joining.
• Lower Costs: Ads were more effective, so the cost per lead went down.
• More Visibility on Google: Students searching for courses started finding the institute.
• Stronger Reputation: The institute looked more professional online, attracting better students.

Testimonial

"Thanks to the Search Extension Team, our institute is now getting students who are serious about their careers. We no longer waste time on casual inquiries, and our ads are finally working the way they should. It feels like a new chapter for our business!"
— Rituraj Gupta, Sardar Patel Academy & Research Centre

Conclusion

This is how we helped a 25-year-old institute survive and thrive in today’s competitive world. By combining smart advertising, SEO, and branding, we ensured they got the right students at the right time.

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