Introduction
Who is the Client?
The client is one of my close friends from college. His family has been in the clothing business for over 20 years, selling men’s shirts and kurtas as bulk distributors in the offline market.
What Did They Need Help With?
Their business was struggling because people started buying clothes online on platforms like Amazon and Flipkart instead of visiting local shops. They tried to sell their products online but couldn’t make it work due to issues with product quality and poor online sales strategies.
Challenge
The client faced these problems:
- Their clothing designs and quality were made for local markets, not for office-going professionals who shop online.
- Managing their stock was tough because they were making fast-fashion items.
- Their product photos didn’t look attractive online.
- They didn’t know how to advertise online or build trust with customers.
- Sales were low, and they couldn’t figure out how to fix it.
What We Did
We worked step by step to solve their problems:
1. Improved the Products:
- Created a new line of shirts for office workers and professionals.
- Upgraded the quality of fabric and added better designs.
- Took professional photos of the clothes so they looked great online.
2. Set Up Online Stores:
- Listed their products on Amazon and Flipkart.
- Built a website on Shopify to sell directly to customers.
- Added tools to track customers and improve sales.
3. Advertised to the Right Audience:
- Ran ads on Facebook and Google to let people know about their products.
- Created campaigns to attract traffic first, then focused on getting sales.
- Used reviews and customer feedback to build trust and encourage purchases.
4. Boosted Sales on Amazon and Flipkart:
- Started with ads to make people aware of the products.
- Then ran sales-focused ads to drive purchases.
- Made sure the products had good reviews to help convince buyers.
5. Constantly Improved:
- Kept track of ad results and adjusted campaigns to get better sales.
- Focused on strategies that worked and improved the ones that didn’t.
Results
- Helped the client sell their clothes successfully online.
- Increased their monthly revenue to ₹1 crore in just 4 months.
- Some of their products became "Best Sellers" on Amazon and Flipkart.
- Improved rankings on keywords, which brought more buyers.
Testimonial
"We thought our business was over, but this work gave it a new life. Now we are doing better than ever. We are so happy with the results!"
Conclusion
By improving their products and helping them sell online, we turned their struggling business into a success story. Now, they are growing every month and happy with their online sales.
Do you want to grow your business online? Let us help! Contact us today.
