1. Introduction

• Client Overview: Dance Kabila is a dance choreography business that provides service that helps people prepare for wedding dances to make weddings memorable. They offer dance classes at home for wedding-related events such as mehndi, haldi, couple dances, and more.
• Project Objective: Dance Kabila wanted more leads to grow their business. They noticed competitors with less experience and fewer resources were earning more money. The goal was to establish a steady flow of leads to get enough inquiries from people who needed their services without spending too much money, so the cost per lead should be manageable.

2. Challenge

Dance Kabila faced a lack of visibility in the competitive wedding choreography market. Their website was slow, and they had no dedicated campaign landing page. Additionally, their competitors effectively used Google Ads, while Dance Kabila had no proper strategy.

Dance Kabila faced some big problems:

• Low brand recall and they weren't getting enough visibility online.
• Competitors ran better Google Ads campaigns and took most of the leads.
• Their website was slow, and they didn't have a good landing page to keep visitors engaged.
• They didn't have a proper plan for running Google Ads and reaching their audience.

  

3. Strategic Solution

Research and Planning

We started by doing detailed research. We looked at:

• Competitors' ads to see what keywords they used and how they designed their landing pages.
• What Dance Kabila's audience was searching for online.
• Conducted a detailed competitor analysis to study their ad copies and offer creation.
• Identified relevant keywords based on user search behaviour and expectations.

Landing Page Optimization

We built a brand-new landing page specifically for the ads:

• Designed a custom-coded landing page using Figma, focusing on speed and user experience.
• The design was simple and user-friendly, so people could easily find the needed information.
• Used design principles to create an engaging, visually appealing layout.
• We upgraded the hosting plan to make the page faster and reduce bounce rates.

Ad Copywriting

• Wrote ad copies that focused on genuine promises and highlighted Dance Kabila's unique strengths.
• The ads highlighted Dance Kabila's strengths, like high-quality service and great results.
• We avoided fake promises and used genuine words to build trust with users.
• Used catchy yet simple language to boost click-through rates (CTR).

Testing and Campaign Optimization

After launching the campaign, we saw that the cost per lead was too high. To fix this:

We Optimized performance by:

• Refining match types for better targeting.
• Adding negative keywords to filter irrelevant traffic.
• We tested different bidding strategies to find the most effective one.

4. Results

Ranking Improvements: The ads consistently ranked higher for targeted keywords, improving visibility.

Traffic Improvements: The optimized landing page saw lower bounce rates and increased user engagement.

Leads Improvements:

• Initial Cost Per Lead: ₹750 with low lead volume.
• Optimized Results: Generated over 200 leads with a reduced cost per lead of ₹148.

Dance Kabila saw a steady increase in inquiries, resulting in more bookings and higher satisfaction.

5. Testimonial

"The team at Search Extension completely transformed how we reached our audience and completely changed how we get leads. Their Google Ads strategy brought us leads and ensured we connected with the right clients at the right cost. We are delighted with the results and looking forward to continuing this partnership."

— Dance Kabila

6. Conclusion

With the proper research, planning, and optimization, we helped Dance Kabila reach its goals and overcome its lead generation challenges. The customized approach ensured they could focus on doing what they do best—making weddings unforgettable—while we handled the digital strategy.

7. Call-to-Action

Want results like Dance Kabila? Let us help you achieve your business goals and grow your business with strategies that work. Contact us today and start growing your business!