Profile Summary
A Social Media Executive manages company profiles on platforms like Instagram, Facebook, and LinkedIn. They create content, schedule posts, and engage with followers to increase brand visibility and interactions.
Roles and Responsibilities
- Plan and schedule posts for different social media platforms.
- Write captions, select images, and create engaging posts.
- Respond to comments and messages promptly.
- Analyze the performance of posts and recommend improvements.
- Collaborate with the design team for creating graphics.
- Keep up with social media trends and suggest new ideas.
Required Skills and Qualifications
- Education: Any degree; marketing or communication background is preferred.
- Experience: 6 months to 1 year of experience in managing social media accounts.
- Technical Skills:
- Familiarity with platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Basic knowledge of tools like Buffer or Hootsuite.
- Soft Skills:
- Creativity to craft engaging posts.
- Analytical thinking to improve performance.
- Additional: Experience with social media analytics is a bonus.
