Profile Summary
An SEO Executive is responsible for improving a website's visibility on search engines like Google. They research keywords, optimize web pages, and work on strategies to attract more visitors to the website. This role involves tracking website performance and identifying ways to enhance user experience and rankings.
Roles and Responsibilities
- Perform keyword research to find terms users search for and incorporate them into website content.
- Optimize web pages, including titles, meta descriptions, and on-page content, for better search engine rankings.
- Conduct regular audits to identify issues like broken links or slow-loading pages and fix them.
- Build backlinks by reaching out to relevant websites and listing on directories.
- Track website performance using tools like Google Analytics and Google Search Console.
- Stay updated on the latest SEO trends and Google algorithm updates.
Required Skills and Qualifications
- Education: Any degree, though a background in marketing or IT is preferred.
- Experience: 6 months to 1 year of hands-on SEO work is beneficial.
- Technical Skills:
- Knowledge of SEO tools like Ahrefs, SEMrush, or Ubersuggest.
- Basic understanding of HTML and website structure.
- Soft Skills:
- Attention to detail to identify errors and improvement opportunities.
- Problem-solving skills to address SEO challenges effectively.
- Additional: Certification in SEO basics is a plus.
