Profile Summary
A Google Ads Specialist creates and manages online advertising campaigns to increase website traffic and generate leads. The role involves setting up campaigns, monitoring performance, and optimizing ads for the best results.
Roles and Responsibilities
- Plan, create, and monitor Google Ads campaigns for different clients.
- Research keywords to target the right audience.
- Write ad copy that attracts clicks and drives conversions.
- Analyze campaign performance and make necessary adjustments.
- Prepare monthly reports on ad performance.
- Stay updated with the latest trends and changes in Google Ads policies.
Required Skills and Qualifications
- Education: Any degree; certifications in Google Ads are preferred.
- Experience: 1–2 years of experience in managing PPC campaigns.
- Technical Skills:
- Proficiency in Google Ads Manager and keyword research tools.
- Basic understanding of landing page optimization.
- Soft Skills:
- Analytical skills to measure and improve campaign performance.
- Good written communication skills for writing ad copy.
