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A Complete Guide On Google Search Algorithms

Shanu Qurashi

21/02/2025

Have you ever heard of a very complex system that you want to comprehend, but it's not that feasible for you to learn? Let’s not make it complicated, in this blog, we will be understanding the Google search algorithm, and we know it's already difficult to understand, but let’s break this down. Whenever we talk about the Google algorithm, we tend to get confused, but we can consider the Google search algorithm as a tangled system that determines how pages will be ranked in the search results. It relies on a lot of distinctive aspects, but major aspects are-

• Content Relevance
• Quality
• User experience

Let’s understand how this works,

How does Google's search algorithm work?

One thing that we need to keep in mind is that the exact details of understanding Google search algorithms aren't exactly available, which makes it more difficult. But we can try to understand the ranking process and the factors that support this algorithm somehow.

As mentioned above there are various factors that come under the ranking process-

1. There are Google indexes pages, that determine the page background and quality, but we have to keep in our mind that not every page gets indexed
2. There are Google crawl pages, which simply means Google sees your existence.
3. Always remember, that indexed pages are only served to users if they search.

In this indexed pages search, the Google ranking algorithm comes in between, and as we all know pages are always ranked higher if Google finds it most relevant and useful for the audience

Google Search Algorithm Ranking Factors

Most of us feel that multiple factors help take your website to a higher rank, but it's not like that, there are only a few major factors that will determine your success in the Google search algorithm,

Let’s discuss this below-

1. How relevant is your content?

Whenever it comes to the Google search algorithm, we need to understand that the relevancy of the present content matters the most.

Suppose as a web designer, you want to take your website to a higher rank then you need to comprehend the needs of the users, and what they are actually looking for, and then you have to present the content around that relevant keyword with the useful content.

You have to see your competition, the websites that are on a higher rank, what’s the reason behind it, and what type of content they are presenting with a similar keyword, you have to understand the format and the reason behind it. The most crucial part is to understand the format structure, and how well structured a piece of information can be presented.

Whenever you are presenting your content, try to keep it raw and natural, cause it will somehow benefit you as the Google search algorithm gives priority to raw content.

2. What kind of quality content are you giving to your users?

Google search algorithm measures any content by analyzing how user-friendly it is, not search engine friendly initially, suppose your content is useful, trustworthy, and an amalgamation of meaningful and useful information that the searcher is looking for.

There's one demonstration that you have to demonstrate if you want to improve your content, and the demonstration includes-

EEAT

• Expertise
• Experience
• Authoritativeness
• Trustworthiness

Whenever we talk about these four factors we tend to think that it is a ranking factor but it's not like this, it somehow shows the quality of your content, and we all know that the more the good your content is, the more it gets a higher ranking How will you demonstrate quality content?

1. You have to provide useful and relevant information that helps satisfy your search needs
2. Please try to add value to your content because that will play a major role.
3. Focus on the credibility of your content.
4. Being consistent is the key, if you come up with quality content regularly then users will get used to your content.

3. What kind of user experience would your users be getting?

Always remember Google will only give you a ranking if you majorly focus on Google user experience, if the experience is good then there are higher chances that your page will get the ranking it deserves You have to keep a few things in mind -

1. There should be mobile friendly design
2. There should be fast page load speeds
3. There should be no excessive ads
4. The website should be well structured with clear navigation
5. A secured website plays a major role
6. Optimize your images, you have to keep the dimensions as big as required, and always compress the file size.
7. Try to use unused Java script.

4. Are there any backlinks present on your website?

Before understanding this aspect, we need to understand what backlinks are, if multiple websites are linked to a webpage, this shows that a particular piece of content is helpful and relevant.

Backlinks have been a part of the ranking system, and it does play a major role, if reputable websites are linked in your page and especially in your content, that signifies a positive sign

Tips for better understanding Google search algorithm?

1. Domain age This is one of the oldest theories, where we think domain age plays a major role but it’s nothing like this, for the Google search algorithm the above-mentioned aspects matter the most.
2. Domain authority Domain authority does play a significant role, but it doesn’t play a role in understanding the algorithm.

Bounce rate The bouncing rate doesn’t work with ranking factors, both differ.