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What Is E-Commerce? A Complete Guide To Sell Online

Shanu Qurashi

08/03/2025

Global retail e-commerce sales are expected to increase by 51% between 2023 and 2025, with 2025 sales reaching $7.4 trillion — or 24% of all retail sales. But e-commerce is more than just numbers; it's about entrepreneurial dreams, financial freedom, and innovation.

So, if you're ready to go on your e-commerce adventure, this guide will provide a step-by-step plan, real-world case studies, and tried-and-true tactics to help you get a successful online business off the ground.

From small companies to billion-dollar brands, e-commerce provides a space where businesses have the opportunities to scale, innovate, and succeed.

What is E-Commerce?